Behind the Mic: Eric Gordon
I do full time VO and I’ve been lucky to do it for quite some time. My genre is promo. I realized early on I can’t be everything to everybody. So decided to really concentrate on News promos. This has been a common thread from the beginning. There were mentors, agents and coaches who thought I should be more multi dimensional and I’ve had success in other areas. Although I really enjoy promo work.
Can you share any recent projects or collaborations that you found particularly exciting or challenging?
I recently had an ASAP big audition from the agency which I submitted in ten minutes. 15 minutes later I get a call that the significant potentially new client was going to call to redirect the audition. I was fortunate to book the job. VO can be challenging with deadlines and need-it-right-now. You never know. That opportunity you’ve been waiting a lifetime to get can happen in 60 seconds. I’ve learned to always be ready.
Have you expanded your reach to work with international stations or markets recently?
I was the voice for CNN International and people heard me worldwide in 200 countries and territories. Some of my clients said they could never escape from me no matter where they vacationed including up the Congo river in Zambia. I’m working primarily in North America. I’m currently on a radio station Hungary. I’ve had jobs in Australia including KISS FM Sydney and all over Europe for radio stations and rave DJ’s.
In your current role, what aspects of voiceover work do you find most fulfilling?
Working with my daily clients. Being your best each day makes you hyper aware that it better be good! I like especially compelling copy. I enjoy talking with my supervisors and PD’s to ensure I’m on track with their vision for the station. I like live sessions and new clients.
Looking back at your journey, what’s one piece of advice you would give to your younger self when starting in the VO industry?
Don’t try and be everything to everybody. Watch emotions. Be confident. Listen. Try not to take rejection or not being hired back personally. Be grateful. Concentrate on the positive. Always look and plan ahead. Stay current.
How has your perspective on the voiceover industry evolved since your first gig?
Changes are plentiful. It’s evolved I believe to be more crowded. It was easier to formulate relationships with the buyers. The trends change and it’s important to study and keep up. I always try and stay in contact and check in to make sure everything is good. Or find any reason to connect and stay relevant.
Check out Eric’s Demos:
Are there any recent additions to your list of VO idols or mentors?
I love to see voices prosper. Always curious to listen. These days I like to listen to Aaron May, Jeff Collins, Josh Goodman, Michael McColl, JJ Surma and Steve Stone.
Have you ever collaborated or received advice from someone in the industry that significantly impacted your approach to voiceover?
Yes. I’ve had several mentors. And great coaches over the years. They have all impacted by approach to voiceover.
With ongoing advancements in technology, how have you adapted your workflow to stay current?
Yes I’m a fan of George the Tech. He’s been helping me for years with my primary and traveling studios. He is the go to guy for at home studios and all the latest bells and whistles.
Eric’s Stationary and Traveling Studios!
Are there any new tools or plugins that have become essential in your current setup?
I like Izotope. The new version has some new additions. I have a number of microphones. Always looking for the new gear to enhance.
With the rise of AI-generated voices, how do you see technology impacting the landscape of the voiceover industry, and what measures do you take to differentiate your unique style in an increasingly automated environment?
Well I just heard about Scarlett Johansson and her lawsuit again A1 Chat. I’m not overly concerned about stations using A1. It’s been proven thus far to be very difficult to create the subtle nuance of specific emotion that humans have. Also with stations I believe the current rates allow companies to hire the real thing! Always watching though…
Are there specific platforms or techniques that have proven successful in attracting new clients?
I like to share with my clients when something notable happens. I think this reaffirms you are the right person for them. Also adds to credibility. And asking new clients if they know of anyone who might be interested in hearing your demo. My approach now to to say hello and let people know what I’m doing. I rarely ask for work. LinkedIn has been a great platform to cross pollinate.
What’s your go-to method for maintaining a healthy work-life balance in a profession that often demands flexibility?
If you could choose one iconic radio or TV ad campaign to voice, which one would it be and why?
Any recent hobbies or interests outside of voiceover work that you’re passionate about?
I’m a lifelong skier. And during the summer I workout so I can ski better in the winter. I also had the chance to travel around the world and passion for travel continues. Never off grid and always connected. And mountain biking has been big over the years. Recently I added an E bike to collection. Just being outdoors and much as possible is fuel for my soul.
Connect with Eric:
