BENZTOWN BRINGS SPOTTED DOG CONTESTING TO RADIO STATIONS

World-Class Customized Prizes, Contest Microsites, and Listener Surveys Provided in Turnkey Offering

DECEMBER 4, 2012, BURBANK, CA— Benztown Radio Networks announced today that it is bringing Spotted Dog Promotion’s turnkey shared promotions to radio stations in markets of every size. Spotted Dog promotions offer over $1 million a year in prizes, with local prize packages that can bring in new sponsorships and sales opportunities for radio stations. Spotted Dog’s online, social and digital features, including custom microsites, will drive web traffic, enhance radio stations’ digital presence and provide new opportunities for generating new revenue. In addition, Spotted Dog can conduct listener surveys to identify listener needs and wants and determine desired programming and future contest ideas.

Dave “Chachi” Denes, President, Benztown, said: “I’ve worked with Tracy Johnson for years, and I respect the quality and innovation he brings to building listener engagement, in particular. With Spotted Dog, he has created a feature-filled customized contest program for stations that can turn up the excitement on radio stations of virtually any format. Its versatility and flexibility are as compelling to stations as the fantasy prizes are to listeners. The turnkey program will save stations money and time, and provide a platform for new sales and sponsorship opportunities.”

Tracy Johnson, CEO, Spotted Dog Promotions, said: “Spotted Dog is like your personal, never-ending prize closet with an unlimited budget! From the Lottery promotion and Daily Bonus drawing, to the Weekly Drawing and Monthly Sweepstakes with four categories of fantasy prizes, local radio station listeners have exciting chances to win, and stations have more ways to engage them than ever. The best part is: It’s completely customizable and turnkey, so stations can do what they do best—promote it!”