Add some Old School Flavor or Pitch N Time and…

Hi guys, it’s Andre.

It’s now my 39th week at the Benztown Studios. Since 39 weeks, I’m learning everything about radio imaging and production.

Today, I’m showing you a cool trick to spice your imaging, especially when it comes to Urban.

One of the key elements of Old School Hip Hop is turnablism, means playing around with the records you have, to create new stuff. The essential techniques of turntablism are Beatjuggling and Scratching.

After covering Beatjuggling, I’m covering some Scratching effects and techniques.

Scratching effects on VO perfectly match Old School like Urban songs and make it flow with the rest of the imaging.

My favorites for scratching are Vari-Fi and Pitch N Time. Slice single parts of your VO, reverse them, duplicate them and then add some pitch changes. Slow it down, speed it up or do both in one sample – you can do this with Pitch N Time.

By using the grid mode, you can scratch perfectly with the beat.

Check out a little example, I created by using Reverse, Vari-Fi & Pitch N Time on Don Amiche, our VO for Benztown Urban.

[soundcloud width=”100%” height=”81″ params=”” url=”http://api.soundcloud.com/tracks/26146824″]

Of course, that’s just one option for scratching. Try to scratch your listeners, voice samples, single percussion elements or FX.