ANDY’S FIVER FRIDAY #425 – Prefluencers and Working On The…
![team image](https://benztown.com/wp-content/uploads/2021/07/FiverFriday6.png)
1. Plugin
Saw this on Instagram : https://www.blezzbeats.com/vocodine. The youtube video made me even more anxious to check it out. Has anyone of you tried that bad boy yet? Who doesnt like some old school New Jack Swing sounds. Happy Friday Teddy!
2. Inspiration
A newsletter I absolutely love and subscribe to is from Noah Kagan. The guy is so smart and breaks complexities down so well…f.e. check the little paragraph below…
Being an entrepreneur is a lot like being a scientist – you start with a hypothesis, run tests, and iterate as you go.
Use Prefluencers
When we started AppSumo, I paid Tim Ferriss $5,000 a month to sponsor his website. We did that for 2+ years and made millions from it.
Fast forward to today – Tim charges a MINIMUM of $50,000 (!!) per podcast and is highly selective with his sponsors.
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Massive growth opportunities happen when you find things before the market. Find prefluencers BEFORE they get market-rate expensive.
Lesson 1: If everyone’s doing it, you’re late
In marketing, there’s a concept called The Law of Diminishing Returns.
When everyone is using the same marketing strategy, it’s hard to get a great return on your marketing budget.
Instead, seek ways to do things differently.
How?
Lesson 2: Pay attention to what captures your attention
Ignore follower count. Ignore views. Ignore likes.
Who’s putting out stuff you enjoy?
Prefluencers most likely won’t be found on your For You page. They’ll be found when you’re down a deep rabbit hole – and stumble across something that catches your attention.
Once you’ve found someone who puts out stuff you like, TELL THEM!
5. Imaging
Great work from Alex on our Rock Format !
and as we have 2! Rock Formats, this is Chris on Turbulence!!!