Be cre@t!ve. Part III: The HOW

Step 3: Deliver the message. The HOW. Excuse me while I coin a buzz word – modular messaging. Tweak your message for every possible platform, and have it ready for any scenario – the 20-second elevator ride, the 1-hour panel discussion, the 140-character tweet,

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Be cre@t!ve. Part II: The WHO

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