Marketing yourself is easier (and cheaper) than you think.

Howdy Benztown bloggees…and Happy 4th of July to you!

I’m Chris Johansing, and I’m in charge of marketing here at Benztown. It’s been our pleasure to run these blogs for you over the last couple years, and I thought I’d share a couple items from my super-ultra-top-secret vault of marketing ideas and resources.

I spend just about every waking hour trying to accomplish 1 thing: reach the decision makers in broadcast radio with the clear message that working with Benztown will benefit them in more ways than one.

That’s step 1. Craft your message…the WHAT & WHY. As in, “what do you offer, and why should anyone care?” Your audience has no reason to listen to you…yet. Give them that reason in your positioning statement. Check this out: http://www.brandeo.com/positioning%20statement

Next step: The WHO – identifying your audience. I’ll get into this adventure next time 🙂

Thanks for reading! You’re always welcome to shoot me an e-mail at cj@benztown.com, or leave a comment below if you’d like to bounce ideas around!

PS…sign up for Seth Godin’s blog. Read it everyday. You won’t regret it!

http://sethgodin.typepad.com/