MEDIA. NEWS, EVENTS, & EVERYTHING ELSE GOING ON AT BENZTOWN.
29 August 2017
BEHIND THE SONG: CLASSIC HITS
LOS ANGELES, CA, August 29, 2017— Benztown has launched the Classic Hits format’s “Behind the Song” series, 30-second audio documentaries that give Classic Hits radio listeners a comprehensive look at the stories behind the biggest Classic Hits songs of all time. The new audio series for Classic Hits radio stations is an addition to Benztown’s “Behind the Song” audio documentaries for the Classic Rock and Classic Country formats, which debuted last year. Stations can find the Classic Rock “Behind the Song” series in Westwood One’s Avalanche library; Classic Country “Behind the Song” series in Westwood One’s Horsepower library; and the new Classic Hits “Behind the Song” series in Benztown’s Classic Hits library. Each category will be updated weekly moving forward, for a complete library of stories behind the top 100 songs in each genre.
Behind the Song by the Benztown Team
The “Behind the Song” stories are intertwined with the music and roll right into the song itself, giving listeners a continued look into their favorite music and giving stations turnkey content directly related to the core artists of the station.
Scott Mayton, Director of Programming and Imaging, Benztown, said: “All of our favorite classic hits have catchy lyrics and grooves that make you do weird things on the dance floor, but they’re also classic because of their stories! Ray Avila and KC Styles did a fantastic job of bringing these stories to life. Classic Hits listeners will be even more engaged now that they know that Sly Stallone personally called Survivor to get “Eye Of The Tiger” made!”
For more information about the “Behind the Song” series and Benztown’s imaging libraries, visit: www.benztown.com or contact Masa Patterson at (818) 842-4600 or at mp@benztown.com.
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