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12 December 2011
BENZTOWN BRANDING AND CUMULUS MEDIA NETWORKS ANNOUNCE PARTNERSHIP
DALLAS (Dec. 12, 2011) – Cumulus Media Networks and Benztown Branding announced today the two companies have signed an exclusive agreement that will create one of the industry’s largest collections of production and imaging libraries. Cumulus will manage affiliation and advertising sales for all current Benztown production and imaging libraries while Benztown will direct production of the network’s current library offerings. Additionally, Cumulus will be responsible for both affiliate and advertising sales for Benztown’s voiceover services and will also serve as exclusive ad sales representation for select Benztown Radio Networks programs.
“This partnership is an outstanding opportunity to enhance the portfolios of both companies by combining some of the most talented and creative producers and designers in radio with our dedicated sales and affiliation teams,” said Dennis Green, Senior Vice President of Affiliate Sales and Broadcast Operations for Cumulus Media Networks. “Benztown brings tremendous category knowledge to the table and has an extremely successful track record of delivering innovative services for stations. Working together allows us to broaden the scope of our collective efforts.”
The new stable of production libraries will include 19 individual services covering Urban, AC, Hot AC, CHR, Country, Rock, Classic Hits, JACK, News/Talk and Sports, each of which will be updated daily. Cumulus Media Network’s branded libraries, which feature popular offerings such as Adrenaline, Ambush, Horsepower, Goldmine, Avalanche and Turbulence will continue to be available to affiliates. Libraries from both companies remain market exclusive but with the majority of formats, there will now be more than one production service to choose from creating an alternative product in markets where one library is already utilized.
“Our goal is to provide the highest quality production services to radio stations from a robust, easy to use platform,” said Dave Denes, President of Benztown Branding and Benztown Radio Networks. “We’re psyched that our products will be available to the universe of Cumulus stations as well as the extensive affiliate base of Cumulus Media Networks. We’re proud of the technologies we’ve developed to make life easier for program directors and station operators and we look forward to innovating with the brilliant folks at Cumulus.”
Cumulus Media Networks signed a sales representation agreement with Benztown in June 2011 for the The Melissa Etheridge Radio Show. The network will now also manage advertising sales for additional Benztown shows that complement Cumulus’ roster of syndicated programs. The new sales representations are for The Storm Report, Old Farmer’s Almanac, The Todd N Tyler Radio Empire, The Bring It Minute with Tony Horton and Race Report Update. Cumulus Media Networks will direct affiliation and advertising sales for Benztown’s industry-leading voiceover services, which include more than 100 individual talents available to stations on a barter basis. The network will also represent Benztown’s imaging group, which currently serves more than 300 affiliates.
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