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11 July 2019

BENZTOWN LAUNCHES HOT MIX: THE AFTERPARTY!

Benztown, a global leader in radio imaging, voiceover, programming and jingles, announces that Hot Mix, America’s most trusted Mix show, has partnered with Promo Only to launch a late night Hot Mix show called Hot Mix: The Afterparty. Designed to supplement the iconic Hot Mix Mainstream and Hot Mix Crossover shows, Hot Mix: The Afterparty is programmed for late night dance music lovers who can’t get enough, and keeps the beat going for stations into the early morning hours. Hot Mix: The Afterparty features an all-star lineup of remixers and producers including: Tiesto, Calvin Harris, Don Diablo, Joe Maz, R3hab, Diplo, Marshmello, DJ Snake, David Guetta, Cash Cash, The Chainsmokers and more. To hear a sample of Hot Mix: The Afterparty, visit: benztown.com/hotmix.

Dave “Chachi” Denes, Benztown President, said: “We are incredibly pumped to make this hyper-charged extension of the legendary Hot Mix brand available to Hot Mix affiliates and new affiliates. There is a massive opportunity for compelling late night programming for passionate and engaged dance music fans and Hot Mix: The Afterparty fits that bill, and then some. The stellar remixers and producers brought together by Hot Mix and Promo Only make some audio magic with this new show that keeps the music hot and the energy high.”

Darin Taoka, Program Director, Hot Mix and Hot Mix: The Afterparty, said: “This is something we’ve always wanted to do, and the timing couldn’t be better. We’re huge fans and friends of Promo Only and I’m excited that we finally have this chance to collaborate to give stations a high-impact show that will have listeners tuning in longer every day. We are thrilled to give our affiliates yet another great Hot Mix product that their listeners will love and respond to in a big way.”

“We’re very excited at the opportunity to collaborate with Hot Mix,” says Promo Only Co-Founder and Vice President, Pete Werner. “We’ve been friends for years and joining forces to create a weekly selection of the hits you love, re-imagined by the hottest remixers in the world, allows us to share our mutual passion for the art of remixing.”

The Original Hot Mix has today’s hottest hit music mixed beat-to-beat and back-to-back and is the mix show of choice for Z-100/New York. The four-hour weekly show is professionally programmed and mixed, and is completely customizable with local commercial and station ID breaks. Local air personalities can customize Hot Mix, host it from the studio, or create a weekly on-location program. Using MediaBase Monitoring and the hottest club tracks, the show’s music is on point, with artists such as: Ariana Grande, Ed Sheeran, Post Malone, Halsey, Bruno Mars, The Chainsmokers, Calvin Harris, and Taylor Swift (Hot Mix Mainstream), and Khalid, Drake, Travis Scott, Chris Brown, Cardi B, YG, Kendrick Lamar, and Tyga (Hot Mix Crossover).

For more information or to get Hot Mix: The Afterparty for your station, please visit: https://www.benztown.com/programming/hot-mix or contact Masa Patterson at Benztown at [email protected] or (818) 842-4600.