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03 March 2020

BENZTOWN PRESENTS NEW RADIO FEATURE “CORONAVIRUS 411”, SHARING THE LATEST CORONAVIRUS NEWS TWICE DAILY

LOS ANGELES, CA, March 3, 2020 — Benztown, a global leader in radio imaging, voiceover, programming and jingles, announces the launch of a new twice daily informational radio feature, “Coronavirus 411”, which shares the latest coronavirus news in morning and afternoon installments. The 45-second feature is available to radio stations of all formats and market sizes through Benztown. “Coronavirus 411” is produced by Rick Cummings and Dave Beasing, whose Sound That BRANDS podcast company also produces a long-form podcast called “Coronavirus 411”. Due to the high demand, Benztown is making the feature available free of charge to any and all stations interested in running the feature. The radio feature is also available free of charge to Benztown imaging libraries clients across all Benztown audio production libraries. The long-form podcast is available via Apple Podcasts and other podcast apps.

The feature comes on the heels of the spread of the coronavirus to the U.S., with at least 64 cases confirmed in the US, 6 and several new cases reported in California, Oregon and Washington state. The victims there have no known overseas travel or other known exposure to the disease, leading to fears that the virus has gone airborne. There are more than 85,000 confirmed cases worldwide, with at least 2,933 confirmed deaths. Six deaths from coronavirus have been confirmed in the U.S. as of Monday.

Dave “Chachi” Denes, Benztown President, said: “We are gratified to bring this important and timely feature to markets across the U.S. More than 90,000 cases of the coronavirus have been diagnosed worldwide as of Monday, with more than 3,000 deaths confirmed in 66 countries where the illness has spread. In the U.S., cases are nearing 100 and confirmed in 13 states. The result is widespread demand for current, accurate information about coronavirus in communities across the U.S. and around the world.”

“Sound That BRANDS VP William Corbin realized that there wasn’t a consistent audio source for this vital information appearing in search results,” said Sound That BRANDS CEO Dave Beasing. “Since launch, it has become one of America’s most-listened-to daily news podcasts, almost overnight. We’re pleased to now also distribute Coronavirus 411 via Benztown’s affiliated stations. Let’s hope that the need for this feature will soon pass.”

About Sound That BRANDS

Sound That BRANDS is a Los Angeles-based marketing studio that specializes in audio storytelling for major brands. Its motto is, “Be the content, not the interruption,” in the belief that podcasts are now an essential part of brands’ content marketing strategies. Founded by veteran radio programmer/consultant Dave Beasing, Sound That BRANDS recently received funding from Emmis Radio, which has allowed for rapid growth. For more information, visit SoundThatBrands.com.

For more information, contact Susan Aksu at Benztown at sa@benztown.com or (818) 842-4600.