Benztown to Host Free Webinar: Unlocking Radio Secrets

Benztown to Host Free SpotGPS™ Webinar for Radio Pros Unlocking the Secret of Hidden Quarter-Hours With Dr. Ed Cohen and Mike McVay

Register Now for “Unlocking Radio Secrets: Every Minute Matters; Improving Your Ratings”

WHO: Benztown, a global leader in radio imaging, voiceover, programming, podcasting and jingles and SpotGPS™, Advanced Programming Intelligence Software.

SpotGPS™ is a powerful tool for radio programmers that transforms airplay data into powerful and actionable commercial content analysis in a compelling, visual, and intuitive form that is a game-changer for radio stations. Developed especially for PPM markets, SpotGPS™ makes it easy to get the listening credit you deserve. SpotGPS™ reveals content placement and quantity on your stations and the competition in a way that is clear, colorful, and compelling. Then, you can make informed adjustments, fix on-air issues before they become a real ratings problem, and seize opportunities as they develop.

WHAT: Mike McVay, McVay Media Consulting, will host a free webinar featuring Dr. Ed Cohen, Chief Research Officer, SpotGPS™, entitled, “Unlocking Radio Secrets: Every Minutes Matters; Improving Your Ratings.”

WHEN: Thursday, June 27th at 10:00am PT/Noon CT/1:00pm ET.

WHY: In today’s radio environment where every quarter-hour matters, there are quarter-hours hidden everywhere. Some radio stations know where they are and how to take advantage of them. Knowing where they are illuminates an otherwise dark room. Some radio stations accept the darkness and blame ratings methodology. The smart ones live in the light.

FOR MORE INFORMATION: Contact Susan Aksu, Benztown, at: sa@benztown.com or at (818) 842-4600.