25 March 2015


Benztown & Vipology Team Up; Delivering Web & Loyalty Platforms to Radio for Barter

BURBANK, CA, February 25, 2015—Benztown Radio Networks today announced that it has entered into an agreement with Los Angeles-based Vipology to market its high quality turnkey websites and social incentive programs to radio stations for barter.

Vipology websites are mobile responsive and are known for their clean, contemporary look and feel, speed and ease of use. Vipology provides station websites with automated format-specific content every day to keep station sites vibrant, topical, relevant and engaging. The content includes: Music, Hollywood, and Sports reports accompanied by eye-catching licensed photos. In addition, Vipology websites include powerful advertising modules for instant ROI.  Vipology websites are priced at an affordable $99 per month, with no set-up fee.

Vipology loyalty offers to stations an affordable mobile responsive, points-based social prize platform or “Turn Key Rewards”. Vipology loyalty program is fully integrated with Facebook and Twitter to generate social activities for station databases that stations can track, turning station databases into a social army and delivering station and advertiser messages for highest impact.

Dave “Chachi” Denes, President of Benztown Radio Networks said: “I had the pleasure of working with Vipology’s Tom Pinkus and Chris Peaslee a decade ago. I will never forget how impressed I was by their creativity, attitude and vision to foresee our industry’s need to embrace technology. When the opportunity arose to work with them again, I jumped at the chance! Every component of Vipology’s websites and social incentive programs is first class and brings stations a flexible, easy-to-manage and completely compelling online platform to engage listeners and deliver premium opportunities for advertisers.”

Chris Peaslee, President and Chief Executive Officer of Vipology said: “I’ve admired Dave for many years, so when this partnership presented itself, my instant response was ‘I’m all in’. “Chachi” and his team at Benztown are smart, innovative and talented.  We couldn’t be happier working together.”

Ron Stone, President and Chief Executive Officer of Adams Media Group said: “We started out working with Vipology on a single market where we needed consistency for our digital assets. Everyone was so impressed we have since converted every station site in all markets! Vipology has made it much easier for us to manage digital products and their customer service is second to none!

For more information, visit: or contact Masa Patterson at mp@benztown.comand at (818) 842-4600.

About Vipology • Vipology, Inc., is a leading Los Angeles, California based company engaged in building digital products and services to create utility for users, broadcasters, and advertisers. Simply put, we build cool products for the broadcast industry that are simple and easy to use, at an incredibly low price… really, its incredible.  For more information, visit

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