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LOS ANGELES, CA – November 20, 2025 – Benztown, a global leader in radio imaging, voiceover, programming, podcasting, and jingles, announces that nationally syndicated morning radio show, “Hey Morton,” makes its debut this month on two new affiliates, Cumulus Media’s Top 40 CK 105.5/WWCK-FM in Flint, MI, and AC-formatted Star 102.3/KEHK-FM in Eugene, OR.
 

“Hey Morton” is a family-friendly, comedic weekday show for the on-the-go listener and originates from San Diego Top 40 station, Z90/XHITZ-FM, where it airs live weekday mornings from 5:00am-10:00am. The high-energy five-hour program is hosted by Rick Morton, Edina Macic, and producer D-Rock (Derrick Malbrough). The show is heard every week in markets including San Diego, CA; Boise, ID; Key West, FL; and Reno, NV.

Rick Morton, Host of “Hey Morton,” said: “Getting to entertain the people in these new markets means a lot because we consider ourselves a hometown type of show and we will love getting to know these unique communities. To be welcomed into the Cumulus family is a huge compliment and we appreciate the opportunity!”

Mark Wilson, Affiliate Sales, Benztown, said: “The Hey Morton show continues to grow during this current challenging radio climate because this product offers its partners timely, likeable, and engaging weekday programming that easily fits into station lineups.”

“Hey Morton” is heard Monday through Friday, and recent high-profile guests include Jerry Seinfeld, Matt Rife, Jim Gaffigan, and Jeremy Piven. The show features five segments that audiences love, including: Daily Dirt (Hollywood gossip and best joke from the previous night’s late-night shows), Hey Morton (a segment where the cast promises to answer any listener question), Heads Up (where D-Rock and Edina each have a different list of 12 words to define in 30 seconds as they pair up with a listener and go head-to-head to see who will win). Most words guessed correctly wins. Each month the losses are tallied and whoever has lost the most games will have to pay off a bet the cast has been promoting all month. Bet payoffs have included: eating a stick of butter in 60 seconds, playing the didgeridoo in public, drinking a whole bottle of Cholula hot sauce, singing the national anthem on a Walmart intercom without permission, and Phone Jibba, when Rick makes hilarious, unique, and family-friendly prank phone calls that always end with listeners laughing along.

“Hey Morton” is available in all dayparts for stations of all market sizes and formats. Benztown offers “Hey Morton” to radio stations for cash or barter.

For more information or to get “Hey Morton” for your station, visit https://benztown.com/program/hey-morton/ or contact Mark Wilson at mw@benztown.com or (818) 842-4600.