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Benztown and P1 Media Group to Present Global Radio Ideas Webinar Featuring U.S. Programming Pro Jimmy Steal This Thursday, April 24th

Register NOW for Free Webinar on “Creating On-Air Megastars and Programming Legendary Radio Stations”

WHO: Benztown, a global leader in radio imaging, voiceover, programming, podcasting and jingles, P1 Media Group, providing research, strategies and consulting to radio stations worldwide, Global Radio Ideas Facebook Group, and Jimmy Steal, one of America’s foremost programmers, now with Collective Heads, a consulting firm specializing in talent coaching, content creation, and digital marketing strategies for radio and beyond. Over the course of his 20+ years in radio, Steal has programmed some of the biggest stations in the U.S. and has developed and coached some of the top music radio talent in the country, including Big Boy, E Bro, Race Taylor, Eric Ferguson, JohnJay, and many others.

WHAT: On Thursday, April 24th, Benztown and P1 Media Group will host a free webinar for radio professionals around the globe, entitled “Creating On-Air Megastars and Programming Legendary Radio Station.”

The webinar features special guest and one of America’s most successful PDs, Jimmy Steal. The 45-minute webinar will be hosted by Andreas Sannemann, CEO, Benztown, and Ken Benson, Partner, P1 Media Group.

In Thursday’s webinar, Steal will discuss:

• How stations can win in an environment where operators are continuing to cut talent from budgets, and whether that is a wise move. Plus, how he advises radio owners and operators to fund talent.
• How programmers can get the most out of their voice trackers.
• His secrets for developing some of the biggest talent in American radio.
• While PD at Mix 1019 in Chicago, he was asked to replace one of the top-rated morning shows in the city, “Eric & Kathy.” Steal shares what was that like, and how he and the station recovered.
• With programmers having more and more responsibilities and fewer and fewer resources to achieve the same performance markers, how PD’s can prioritize their day and stay focused on what’s really important.
• The keys to his success in many formats, including Hot AC, Rock, and Hip Hop, and programming in three of the largest U.S. markets.
• His favorite format and some of his favorite stations today and what they’re doing well.
• His current work at Collective Heads and how he is helping stations through talent coaching, content creation, and digital marketing strategies for radio and beyond.

WHEN: Thursday, April 24, 2025, at 11:00am PST/2:00pm EST/8:00pm CET.

WHERE: Register NOW at: https://event.webinarjam.com/register/92/4q4xgh79. Upon registering, you will receive a link with webinar information.

FOR MORE INFORMATION: Contact Robby Gessel at Benztown at rg@benztown.com or +1 (818) 842-4600.

MEDIA CONTACT: Lisa Dollinger, Dollinger Strategic Communication for Benztown, lisa@dollcomm.com and +1 (512) 633-4084.

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