MEDIA. NEWS, EVENTS, & EVERYTHING ELSE GOING ON AT BENZTOWN.
22 April 2020
RADIO CARES: FEEDING AMERICA EMERGENCY RADIOTHON LAUNCHES OFFICIAL WEBSITE AT WWW.RADIOCARES.ORG AND CALLS ON ALL RADIO STATIONS TO AIR THE ONE-DAY FUNDRAISER TO FIGHT HUNGER IN THE U.S. ON THURSDAY, APRIL 30TH
– Radio Stations Wishing to Participate in Thursday’s Radiothon May Sign Up Today at www.RadioCares.org and Download Audio Promos and Imaging
– Nationwide Prep Call Set for 1:00PM Eastern Monday, April 27th, for All Participating Stations, Featuring Dave “Chachi” Denes of Benztown, Ron Stone of Adams Radio Group, Brian Philips of CUMULUS MEDIA, Mike McVay of McVay Media and Chris Peaslee of Vipology
– Listeners May Donate to the Feeding America Emergency Radiothon at www.RadioCares.org or Text “Feed” to 95819 to Donate
WHO: Radio Cares: Feeding America Emergency Radiothon and thousands of radio stations across the U.S. spanning companies across the radio industry.
WHAT: The Radio Cares: Feeding America Emergency Radiothon, a one-day fundraising event benefiting Feeding America, the largest hunger relief organization in the U.S., has launched its official website at www.RadioCares.org. Any radio station wishing to participate in this industry effort to raise money for Feeding America and its 200-member network of local food banks across the U.S. may sign up online at www.RadioCares.org. Participating stations may download on-air audio imaging and promotions at www.RadioCares.org.
All related imaging and branding, including audio promos, sweepers, rejoiners, liner copy, :15, :30 and :60 spots, and a web banner for station websites will be provided to participating stations by the radio imaging specialists at Benztown, and hosted by Vipology, which also developed the www.RadioCares.org website. YEA Networks has donated the use of the URL to the Radio Cares initiative, a new grassroots charitable effort bringing U.S. radio stations and companies together to benefit select charitable causes. All donations go directly to Feeding America.
WHEN: The Radio Cares: Feeding America Emergency Radiothon will be heard on radio stations across the U.S. on Thursday, April 30, 2020, from 12:00am Eastern until 11:59pm Eastern.
WHERE: Participating radio stations in markets across the U.S. and www.RadioCares.org.
WHY: Feeding America established the COVID-19 Response Fund on March 13th. Since then, Feeding America has distributed $112.4 million and over 94 million pounds of food to food banks across the U.S., helping provide nearly 79 million meals to people facing hunger. Feeding America announced earlier this month that an estimated $1.4 billion in additional resources will be needed over the next six months to sustain operations and continue to provide food for people struggling with hunger—a 30% increase to the baseline six-month operating costs of its 200 member food banks nationwide. U.N. experts foresee a second pandemic on track to follow COVID-19 – a global hunger pandemic. Now, more than ever, U.S. food banks need cash donations to continue to meet the needs of the growing number of people struggling to feed themselves and their families.
Join the Radio Cares: Feeding America Emergency Radiothon to engage your listeners and community in meeting the growing need for cash donations to local food banks by donating to Feeding America.
HOW: Radio stations that want to participate in the Radio Cares: Feeding America Emergency Radiothon may sign up online NOW at: www.RadioCares.org. Participants should use #RadioCares on any social media posts related to the radiothon.
To donate, please visit: www.RadioCares.org or text “Feed” to 95819.
FOR MORE INFORMATION: Visit www.RadioCares.org.
Media Contact: Lisa Dollinger, Dollinger Strategic Communication for Radio Cares: Feeding America Emergency Radiothon, 512.633.4084, [email protected].
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