Unlock the SPECai Experience Within vCreative Workflow Software

19 February 2025

Unlock the SPECai Experience Within vCreative Workflow Software

Industry-first integration keeps spec spot creation process within vCreative software environment to maintain organization through a singular workflow

Glendale, CA, February 19, 2025 – Benztown announces that vCreative customers with a SPECai account now have access to the market-leading AI ad creation service directly within the interface of vCreative’s leading media workflow management platforms. The integration between the industry-leading AI spec spot and business workflow software solutions creates a singular and linear production workflow for new spec spots from the initial order, streamlining the process of creating and delivering spec spots within vCreative.

Benztown, along with SPECai partners ENCO and Compass Media Networks, announced plans to integrate with vCreative at NAB Show 2024. The integration provides vCreative customers with direct access to the ad creation service through a SPECai logo now live within vPPO and coming soon to vProMedia, two of vCreative’s widely used software platforms for radio, television, and digital operations. Upon placing a new order, account executives can choose to produce a new spec ad on the spot – without ever leaving the vCreative system. The SPECai service launches a new window inside of vPPO or vProMedia after clicking on the SPECai logo, which begins the process of creating a new spec spot.

SPECai’s responsive workflow then guides users through the development process, first using generative AI to create copy with multiple script options. The process then moves onto voiceover creation, which includes access to many AI voice styles; and music bed selection via access to Benztown’s libraries. Upon completion, the user returns to their vCreative environment to move through the remaining steps of the workflow, including production approvals across all relevant departments.

“More than 6,600 vCreative users now have seamless access to SPECai through our software workflow solutions, offering our radio broadcast customers a powerful and innovative way to create spec spots with AI-driven efficiency,” said Mary DelGrande, CEO of vCreative. “Thanks to ENCO’s integration, everything stays within the vCreative platform, ensuring the organization, visibility, and ease our customers rely on, and further strengthens vCreative’s commitment to helping our customers streamline content production and enhance operations.”

vPPO and vProMedia offer paperless workflows to accelerate production and back-office business tasks across multiple departments, ensuring exceptional efficiency, resource management, and error reduction through to the ingest stage. That includes delivering into ENCO DAD automation systems, for which ENCO and vCreative have long-established interoperability through their existing collaborative effort.

“vCreative customers can now leverage the power of AI to create spec spots in seconds within the familiar vCreative workspaces they use each day,” said Ken Frommert, President, ENCO. “vCreative is the leader in production and back-office workflow management for broadcasters, and our SPECai integration aligns with vCreative’s philosophy for providing innovative toolsets that help broadcasters drive smarter, faster and more intuitive operations.”

For more information or to request a demo, please visit https://www.enco.com/products/specai.