Starting things smooth – Moritz’s first week in Urban AC…
Hey everybody, it’s Moe!
As I told you in my last post, this was my first week doing Urban AC Brandings for Benztown’s Speaker Toyz AC format.
And, what can I say, it was so much fun and I’ve learned a lot about imaging this really smooth and reliable Radio Format.
One of the most important things is choosing the matching Sound FX:
No Explosions and crackling sounds but smooth wooshes and soft fx are the first choice in Urban AC Imaging.
I often use a soft ping-pong delay on my VO Tracks, and some reverb/delay effects on snares, claps and other rhythmic song elements.
But you really have to watch out that the different delays don’t phase or disturb each other.
I also really often use some simple drum loops under instrumental parts, that often only consist of some synth Pads to get a little more flow and pressure into the ramp.
As a result of my work of the week I got a really positive feedback of Bryan Apple, Our Format Captain which makes me very proud 😉
Here’s one my elements:
[soundcloud url=”http://api.soundcloud.com/tracks/66078887″ iframe=”true” /]