Working together with Mercedes Benz, Renault & C&A – Here…

What’s the main difference between producing music for video ad campaigns and for radio stations?
What’s the difference between the briefing from a radio station production chef and an ad campaign director?
What challenges are to be faced when for a video ad campaign director and radio?
What music elements/instruments did you use for the video ad campaign? How do these differ from elements used for radio imaging?
How are emotions respected in each case? After all, emotions play a big part in radio imaging and video ad campaigns…
How does the expressive value of a tv ad campaign differ from the expressive value of music for radio?




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