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29 January 2020

TRACY JOHNSON MEDIA’S “TOUGH LOVE WITH SIRI AND ALEXA” NOW AVAILABLE TO STATIONS AS A COMBINED OFFERING THROUGH BENZTOWN

Benztown announced today that it will make Tracy Johnson Media Group’s daily episodic short radio features, “Ask Alexa” and “Tough Love With Siri”, available to stations as a combined package through Benztown. The bundled offering, now known as “Tough Love With Siri and Alexa”, allows stations to air both features with a single buy, through cash or barter. “Tough Love With Siri and Alexa” are customizable comedic radio shorts for stations of all formats and market sizes, and are designed for stations to produce as interactive segments with station talent. Both Alexa’s and Siri’s responses to a daily life advice question from station talent are unexpected, funny, sarcastic – and always laughter-inducing.

Written and produced by actor and comedian Brian Moote. Stations are provided with scripts so that local on-air personalities pose the questions to Alexa and to the iPhone’s Siri to the responses provided in Alexa’s and Siri’s now-ubiquitous voices.

“Tough Love With Siri and Alexa” are available Monday through Friday and are each designed for stations to produce as a self-contained segment, or as a talent-interactive segment. Each episode is available in three versions: Family-Friendly, PG-13 and Edgy. Stations can sign up online for cash, with a discount for purchasing an entire year in advance.

Here’s what affiliates get with this “two-fer” from Benztown:

10 episodes per week, with 5 from Siri, and 5 from Alexa
A tease/promo for each episode
Access to the full library of past episodes to use as much as they want
Customized liners (they provide script) for the feature.
Tracy Johnson, President, Tracy Johnson Media Group said: “This upgrade adds more options and brings more FUNNY to radio, which research proves is the #1 priority for listeners. We’re excited to add more value to the feature.”

Masa Patterson, Vice President, Operations and Sales, Benztown, said: “What’s better than one automated voice assistant? Two, of course! Tracy continues to lead the industry with creative and effective programming features and we are thrilled to help stations get their hands on them more easily now.”

To hear demos of “Tough Love With Siri and Alexa”, visit: https://www.benztown.com/programming/tough-love-alexa-and-siri. To get both daily features in your market, sign up online and see if your market is available at: https://www.benztown.com/programming/tough-love-alexa-and-siri, or contact Masa Patterson at Benztown at [email protected] or (818) 842-4600.