Emotional Imaging 2011 or beyond beatmatching, stuttering and zip-zaps!

After Nic from Oz sent me his flood packaging in the last article I asked for some pieces you did and Roy from Ireland sent me an incredible piece he did for the King of Pop death last year.

Hey there, was just listening to Nic kellys piece
attached is a generic “plug your id id in and play” piece I did the day after Michael Jackson died for a bunch of clients.
think it works well
cheers, keep up the great work

[soundcloud width=”100%” height=”81″ params=”” url=”http://api.soundcloud.com/tracks/9127516″] Roy Hall – Mj here with u trail 2009 by Benztown Branding Blog

In general stuff like Nic’s or Roy’s Audio is still the ultimate and most challenging discipline in imaging to me. Why? It is hard to get great footage material, the right bed (catching the emotion perfectly), the matching PlugINs + the perfect tone of the Voice Over Guy…

Always think the listener doesn’t care about your new FX-Library or stutter effects you created. Remember yourseld being an ordiniary listener having no idea of radio imaging, – programing, its techniques, rules and magic tricks. The listener  can be easily touched through emotion; combined with your great production techniques you create a powerful weapon sets your station apart from the pack. Listen to the benztown MJ piece and learn more.

Emotional Imaging or the first “How to improve in 5 minutes workout” 2011 means: Sit down for a second, get yourself a Coke or coffe, take pen and paper and think about a topic, where you can create a mega emotional promo having the maximum impact on your listener. What kind of music or fx you should use? What kind of plugIns would make sense? What production style matches best to the chosen topic? The next step is to create an outstanding script and piece for your next major tactic, the morning show campaign or anything else and just do it. Your PD will be blown away – I promise.

Feel free to send me emotional Imaging you created in the past and I am honnored to post on the blog. The best Promo Ideas being posted as answer to this post will be guided from idea creation to the done thing by me.

Check this final scource of Inspiration:

[soundcloud width=”100%” height=”81″ params=”” url=”http://api.soundcloud.com/tracks/9136957″] P Michael Jackson – Never Be Forgotten A by Benztown Branding Blog

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