Imaging should support on-air talent, a common wisdom often told,…

There is a ton of great shows out there, done by great talent and with massive ratings and great economical success. So all parts of the show should be executed well, right? I don’t know if I would agree on that. The point often lacking is great or what I call matching or Perfect Imaging.

1. Perfect Imaging should support the needs and the positionings (segments the talent or show needs or want to own, like comedy, gossip….) 2. Perfect Imaging should create a difference to the opponent and 3. Perfect Imaging should make the show recognizable. That means to me not less than once heard and remembered for ever.

What you are gonna do about it? Will you think twice about the show or talent you work for? Will you support the strategic goals through your imaging? Will you support the positioning of the show/talent? AND THE MOST IMPORTANT : HOW DO YOU WANT TO DO THAT?

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