MEDIA. NEWS, EVENTS, & EVERYTHING ELSE GOING ON AT BENZTOWN.

01 June 2021

Benztown Hosts Free Wednesday Webinar on How to Take the Guesswork Out of Music and Content Data

“Stop Guessing, Start Winning: Your Music & Content Data, Explained and Transformed” to Feature Programming Experts Mike McVay and Ralph Cipolla

WHO: Benztown, a global leader in radio imaging, voiceover, programming, podcasting and jingles, Ralph Cipolla, Founder/President, Cipolla Analytics, and Mike McVay, President/CEO, McVay Media.

WHAT: Benztown will host a free webinar for radio programming professionals entitled: “Stop Guessing, Start Winning: Your Music & Content Data, Explained and Transformed”. The webinar will feature Mike McVay, President/CEO, McVay Media, and Ralph Cipolla, Founder/President, Cipolla Analytics, whose SpotGPS and AirplayGPS advanced programming intelligence software takes strategic programming to another level with game-changing information that programmers won’t see in standard scheduling software or monitoring services.

The discussion will cover topics including:

– Content Placement & PPM Tactics: PPM crediting fundamentals. Common best-practices and placement tactics. How credit is earned or lost. Why you’re focusing on the wrong things.

– Music Execution: Common and not-so-obvious factors that determine action-plan success or failure, including the hidden advantages and silent killers.

– Observe how SpotGPS provides quick analysis and actionable insights that make a real difference regarding minute-to-minute performance, including the SpotGPS 3-in-5 review – See 3 things you should fix ASAP in only 5 minutes.

– See how to create quick, clear, and compelling snapshots of “good” and “bad” content and music execution that will inform and empower your team, ensuring action-plan compliance.

WHEN: Wednesday, June 9th, 2021, at 9:00am PST.

HOW: Register for the FREE webinar at: https://benztown.typeform.com/to/Diyx3VtH

FOR MORE INFORMATION: Visit https://benztown.com/program/airplaygps-spotgps/ 

 or contact Masa Patterson at Benztown at mp@benztown.com or (818) 842-4600.