01 June 2021

Benztown Hosts Free Wednesday Webinar on How to Take the Guesswork Out of Music and Content Data

“Stop Guessing, Start Winning: Your Music & Content Data, Explained and Transformed” to Feature Programming Experts Mike McVay and Ralph Cipolla



WHO: Benztown, a global leader in radio imaging, voiceover, programming, podcasting and jingles, Ralph Cipolla, Founder/President, Cipolla Analytics, and Mike McVay, President/CEO, McVay Media.


WHAT: Benztown will host a free webinar for radio programming professionals entitled: “Stop Guessing, Start Winning: Your Music & Content Data, Explained and Transformed”. The webinar will feature Mike McVay, President/CEO, McVay Media, and Ralph Cipolla, Founder/President, Cipolla Analytics, whose SpotGPS and AirplayGPS advanced programming intelligence software takes strategic programming to another level with game-changing information that programmers won’t see in standard scheduling software or monitoring services.


The discussion will cover topics including:


– Content Placement & PPM Tactics: PPM crediting fundamentals. Common best-practices and placement tactics. How credit is earned or lost. Why you’re focusing on the wrong things.


– Music Execution: Common and not-so-obvious factors that determine action-plan success or failure, including the hidden advantages and silent killers.


– Observe how SpotGPS provides quick analysis and actionable insights that make a real difference regarding minute-to-minute performance, including the SpotGPS 3-in-5 review – See 3 things you should fix ASAP in only 5 minutes.


– See how to create quick, clear, and compelling snapshots of “good” and “bad” content and music execution that will inform and empower your team, ensuring action-plan compliance.


WHEN: Wednesday, June 9th, 2021, at 9:00am PST.


HOW: Register for the FREE webinar at:



 or contact Masa Patterson at Benztown at or (818) 842-4600.

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