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09 November 2022
Benztown Welcomes Leon McWhorter as Head Writer
Leon McWhorter Named Head Writer for Benztown and Partner Yamanair Creative
Ad Writer and Producer Brings 30 Years’ Experience to Commercial Production Writers’ Room
LOS ANGELES, CA – November 9, 2022 – Benztown, a global leader in radio imaging, production library, programming, jingles, podcasting and voiceover services, announces that it has appointed Leon McWhorter as Head Writer. McWhorter is the newest addition to Benztown and client partner Yamanair Creative’s writers’ room, serving Commercial Production clients across the U.S. He will report to MJ Bloch, Benztown’s East Coast Director of Commercial Production, and Darren Silva, West Coast Director of Commercial Production for Benztown.
McWhorter brings 30 years’ experience writing, producing, and voicing advertising spots and campaigns for major brands, including General Motors, McDonald’s, Nestle’, Sony, Horizon Dairy, Conagra, Universal Pictures, Texas Tourism, Pace Picante Sauce, Siemens, Walt Disney Pictures, Pixar, Disney Resorts and Cruise Lines, and Sara Lee. He has also written for television, authored stage plays and screenplays, and published a book.
Yaman Coskun, Founder and CEO, Yamanair Creative, said: “Writing is the critical architecture of any effective marketing campaign. We’re excited to see our partners at Benztown bringing on a superstar architect to upgrade Yamanair’s commercial production brands.”
MJ Block, East Coast Director of Commercial Production, Benztown, remarked: “Leon is a true pro who brings decades of excellence with him. We are thrilled to have his passion and creativity on the Benztown team.”
Darren Silva, West Coast Director of Commercial Production, Benztown, noted: “Having worked with Leon for many years in the past, I knew he would be the perfect fit for Benztown. When it comes to commercial writing, he’s the best of the best.”
Leon McWhorter commented: “I’m excited to join the fantastic Benztown team as Head Writer, and look forward to creating engaging and effective ads and campaigns for Yamanair clients across the U.S.”
