Broadcasters General Store Takes Industry’s First Contemporary Christian Library On the Road to Radio Stations Across the U.S. Through New Partnership With Benztown 

Broadcasters General Store Joins Benztown in Marketing the Only Imaging and Production Library That Directly Addresses the Specific Artists, Community, and Lifestyle of the Contemporary Christian Music Format 

LOS ANGELES, CA, and OCALA, FL, February 28, 2023 — Benztown, a global leader in radio imaging, voiceover, programming, podcasting and jingles, announces that it has signed an agreement with Broadcasters General Store, an industry-leading provider of broadcast technology products for more than 40 years, to market Benztown’s new audio imaging library for the Contemporary Christian Music (CCM) format to radio stations across the U.S.

The audio production library, which Benztown launched last month, is created by Christian radio imaging and production specialists exclusively for Contemporary Christian radio stations. Uplifting, inspirational and fresh, the Benztown Contemporary Christian Library is a complete audio producer’s toolkit of composed music, sound design, artist content, and customizable imaging pieces dedicated to the CCM format. Housed on Benztown’s industry-leading platform, the Benztown Contemporary Christian Library is the first and only imaging and production library in the industry that directly addresses the specific artists, community, and lifestyle of the CCM format.

The Benztown Contemporary Christian Library is available to stations on a market-exclusive basis for barter or cash. Trial accounts are available for interested stations. To listen to a demo of the Benztown Contemporary Christian Library, visit: https://benztownbranding.com/formats/contemporary-christian.

Broadcasters General Store will demonstrate the Benztown Contemporary Christian Library to radio stations on request and as part of their ongoing road show touring radio stations across the U.S. This week, Broadcasters General Store will visit stations in Chicago, Indianapolis, and New York, with upcoming trips to markets including Nashville, Phoenix, San Diego, Bakersfield, Fresno, San Francisco, Sacramento, Reno, Las Vegas, Des Moines, Omaha, Kansas City, St. Louis, Springfield, Boston, Providence, Hartford, Manchester, Portland, Tulsa, Wichita, Oklahoma City, Little Rock, Orlando, and New Orleans.

Masa Patterson, Vice President, Sales & Operations, Benztown, said: “We are thrilled to team up with such a class organization as BGS. Dave and Shane have a fantastic team with relationships unmatched in our industry. The response to the Benztown CCM Library has been incredible since it launched, and they are the perfect partner to put even more wind in its sails.”

Shane Finch, Sales Manager, Broadcasters General Store, said: “For far too long, Christian programmers were forced to scrounge production and imaging libraries designed for other formats just to sound comparable. Leave it to Benztown to create something that takes them to a whole new level with branding sure to sizzle. Broadcasters General Store is so excited to share this news with our current and future clientele.”

For more information or to get the Benztown Contemporary Christian Library for your station, visit https://benztownbranding.com/formats/contemporary-christian or contact Masa Patterson at Benztown at mp@benztown.com or (818) 842-4600.  

To request a station visit from Broadcasters General Store, contact Shane Finch at Shane@bgs.cc or (352) 622-7700. For more information about Broadcasters General Store’s full line of products for broadcasters, visit: https://bgs.cc/.

About Broadcasters General Store
BGS has been delivering the best in broadcast since 1979, giving customers access to the largest collection of high-performance broadcast equipment and services available. For more than 40 years, BGS has helped broadcasters identify and integrate the best systems to meet their budget and deliver better content to delight audiences and maximize profitability. BGS anticipates challenges before they arise to deliver solutions that are ready for broadcast with the least amount of disruption and downtime, working hand-in-hand with top broadcast manufacturers to provide an immense variety of solutions to fit any broadcast need, large or small.