MEDIA. NEWS, EVENTS, & EVERYTHING ELSE GOING ON AT BENZTOWN.

06 August 2015

INTRODUCING NEW FEATURE “TOUGH LOVE STARRING SIRI”

AUGUST 6, 2015, BURBANK, CA—Benztown, an international radio imaging, production library, programming, jingles and voice-over services company and one of the fastest-growing privately held companies in the U.S., announces that it will market and distribute Tracy Johnson Media Group’s new daily episodic short radio feature, Tough Love Starring Siri. The customizable radio short works for all formats and features Siri (from the iPhone) interacting in a short, laughter-inducing interaction with station talent. Siri’s response to a daily life advice question is unexpected, funny, and sarcastic. The feature launches with 25 affiliates across the U.S.

The feature, written and produced by Seattle on-air talent and stand-up comic Brian Moote, is available Monday through Friday and is designed for stations to produce as a self-contained segment, or as a talent-interactive segment. Each episode is available in three versions: Family-Friendly, PG-13 and Edgy.

Tracy Johnson, President, Tracy Johnson Media Group said: “We have extensive audience research on this feature and I can conclusively say that this is the best testing feature I’ve ever seen for radio.”

Justin Case, Director of Programming & Imaging for Benztown said: “Who would have known Siri was so sassy?! Seriously, though, the research on this feature is unbelievable. This will be a benchmark that people will remember and set an appointment for. Tracy continues to blaze trails and we are stoked to be working with him on Tough Love.”

Chase Daniels, Program Director for Tough Love affiliate 107.9 The Mix/Indianapolis said: “Tough Love is a very unique benchmark that cuts through the clutter and makes our station sound different– and different is good!

Chad Martin, Program Director for Tough Love affiliate Virgin 98.5/Calgary said: “While it’s still in its infancy as a benchmark feature on our station, all early indicators show Siri to be a meter mover! Bottom line is, when it comes to straight talk and giving advice….Siri kicks Delilah’s butt….and drives some solid tuning.”

For more information and to hear a demo of Tough Love Starring Siri, visit: http://tjohnsonmediagroup.com/tough-love/?ref=9. To get Tough Love Starring Siri in your market, or contact Masa Patterson at Benztown at www.mp@benztown.com or (818) 842-4600.