06 March 2018


LOS ANGELES, CA, March 6, 2018 – Vipology, a leading technology company engaged in building digital products and services to create inexpensive utility for users, broadcasters, and advertisers, announces that it has introduced its smart speaker skills product, Vipology Smart Speaker System (‘VS3’) to radio stations as consumer adoption of smart speakers continues to grow at record levels. Vipology launches its latest innovation for radio on 100 U.S. radio stations, concurrent with the signing of a group deal with Adams Radio Group to provide the company’s 24 stations in the Midwest, Maryland and Florida with VS3. Per the terms of the agreement, Vipology will work with Adams’ stations to develop a strategic “road map” to optimize each station’s position on Alexa and other smart speakers and to educate listeners as to how to easily access the stations on their smart speakers.

Ron Stone, President and Chief Executive Officer, Adams Radio Group, said: “We’re thrilled to have chosen Vipology as our partner in the smart speaker space, putting radio back in the home and office where it belongs. Vipology’s deep innovation, affordability, and their 100% digital solutions for radio made this an easy decision.”

Vipology’s Smart Speaker System deliverables include quickly securing the stations’ brands on smart speakers in the midst of a virtual “land grab” for names, much like the URL land grab in the dot-com boom of the ‘90’s. In addition, Vipology works with stations in a customer-informed process to maximize their placement on smart speakers for cash or barter, and with no setup fee. Vipology also adds new features and skills for stations without additional fees.

Chris Peaslee, Chief Executive Officer, Vipology, said: “VS3 puts stations at the front of the line in smart speaker technology, and provides them with an easy and economical on-ramp to smart speakers at a time when the urgency to secure station monikers and optimal positioning is high and is critical to their future success. We are especially proud to work with outstanding broadcasters and especially Adams Radio Group stations to introduce VS3 and smart speaker skills for their stations and markets.”

Peaslee added: “VS3 has driven great results for our clients over the holiday season into 2018, as smart speaker usage in the home and office continues to grow at a remarkable rate. With the introduction of VS3, Vipology is dedicated to providing the next generation of smart speaker skills with deeper innovation beyond just playing the stream.”

Smart speakers have seen broad consumer adoption in the U.S. in recent months, with increasing momentum in 2018.  A recent study from Juniper Research found that smart speakers such as Amazon Echo, Google Home, and the Sonos One will be installed in over 70 million U.S. households by 2022, reaching 55% of all homes.

For more information on VS3, the Vipology Smart Speaker System now available for cash or barter, please contact Michael W. Kay at (213) 432-1800 or at [email protected].

About Vipology

Vipology is a leader in providing beautiful feature-rich websites, fresh daily content, mobile apps, audience research with AI, and now ‘VS3’, Vipology Smart Speaker System. Vipology’s advanced digital solutions create inexpensive utility that puts users, broadcasters, and advertisers out in front. For more information, visit or call (213) 432-1800.

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