Too hot for Hot AC or why I need your…
Hey guys, it’s Andre.
Working in a radio imaging service team is a great thing, because I never have to stick to one format or genre. I am able to create work parts for any kind of radio format, style or genre. Pop, Dance Music, Hip Hop, Rock, Classic Hits, Country and much more, almost every format has its preferred music styles when it comes to imaging, but I’m really struggling with the word ‘Pop’. It seems that Pop itself is getting more and more electronic and hotter.
I hear Hot AC stations playing Swedish House Mafia and Pitbull back to back with Pink and Christina Perri. You can hear driving Electro beats alternating with a soft Bruno Mars love song. ‘The most variety’, like many stations call it and it’s true, the songs range from soft to hot, but what about the imaging?
How hot should Hot AC be imaged? Does it really need Dubstep wobbles or do you just want guitars + bass like Katy Perry and Kelly Clarkson have it in their songs?
How much is enough and how to handle the variety when it comes to imaging? – I’d love to hear your opinion as imaging directors / radio guys.
Let me know, what you think. What’s too hot for Hot AC imaging what do you guys need when it comes to image Hot AC?
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Thank you and have a great weekend.