What's Been Goin On with Howard Cogan

Howard Cogan…yeah, that guy. It’s been awhile since we’ve interviewed our talented voiceover friend so…yeah, here it is.

What have you been up to lately? I have actually been exploring more video content, there’s so much that can be done and right now it’s still the wild west. It’s like a radio station with no bosses! Well maybe, except for Mark Zuckerberg and the Google guy.

You’ve had an outstanding career already. What are some goals you have professionally? My goals are to keep evolving. I got lucky once, the next bolt of lightning may strike somewhere completely different or just hit me right in the ass, who knows?

Any new gear or upgrades? Gotta really get rid of the Mac Mini one day but it still works. Love my Universal Apollo. I am really a gear minimalist. Hardware breaks, plugins just crash.

Nowadays it seems necessary to have your hands in multiple aspects of the industry, not just one. How do you feel about that? Unfortunately all I do is voiceover but I honestly don’t see that as a full time thing much longer for most of us. As the talent pool dilutes, so does the value of the individual as well as the available equity. It’s posing an interesting problem for many of us who have done this for a while as to what the skill of voiceover artist can leverage itself to next. My hunch is probably a massive pivot or a government program.

Looking back, what do you think about? Wins and losses but never the ties.

Looking forward what are you excited about? HOCO NEWS.